SABMiller 'talk alcohol' on new website
17 July, 2008
Brewer uses technology to debunk drink myths
A new consumer-friendly website has been launched to provide a comprehensive guide to alcohol – from how beer is made to how drink impacts on the body.
Visitors to TalkingAlcohol.com can listen to independent alcohol experts explore issues relating to health, parenting, binge-drinking, drinking and driving, as well as key policies.
The website, developed by brewing giant SABMiller, claims to be the first of its kind to be launched globally by a major alcohol company.
Kristin Wolfe, SABMiller’s head of alcohol policy said: “While we believe our beer adds to the enjoyment of life for the overwhelming majority of our consumers, we also care about the harmful effects of irresponsible alcohol consumption.
“With TalkingAlcohol.com we hope to encourage straightforward conversations about the health and social considerations of drinking alcohol and to remind adults to make responsible decisions if they drink.”
As well as detailing the alcohol content, cereal grains and carbohydrates found in over 100 beer brands, the site offers an interactive trip through the body, explaining how alcohol can impact various conditions like diabetes and pregnancy.
Launched in English, the website will soon be available in other languages including Czech, Italian, Polish, Spanish and Russian.