New Zealand wine Montana gets first TV ad
8 March, 2010
Pernod Ricard forecast ads to reach 5.5 million people
Pernod Ricard UK is planning the launch of its first UK TV advertising campaign for wine brand Montana.
Pernod said the campaign should reach 5.5 million viewers and make a million new consumers aware of the brand.
Montana marketing controller Mathew Bird said: “Montana remains committed to continue leading the development of the New Zealand wine category in 2010.”
He added: “Our 2010 marketing campaign, including the packaging revamp; advertising and in-store promotions will really cement our brand values in the mind of the consumers.”
It will feature across ITV1, C4, Sky, ITV4, E4 and More4 with slots based around programmes such as Coronation Street, Grand Designs, Relocation, Relocation, Ramsay’s Kitchen Nightmares and Jamie at Home.
Ads will feature in two bursts, the first between 5-30 April 2010 and the second later in the year and will target 35-54 year olds.
The campaign will be supported by in-store initiatives, retailer car park poster activity and new packaging across Montana ’s Classic and Reserve ranges.