Beer and crisps united at last

9 October, 2006

Beer and crisps are a match made in heaven, but Kettle Foods is treading bold new ground with its new beer flavoured crisp.

Kettle Chips mature cheddar with Adnams Broadside flavour combines two pub staples - the Southwold brewer's beer and a strong ploughman's cheese.

Kettle Foods marketing director Peter Wilson said: "To our knowledge, this is the UK's first ever real beer-flavoured chip. As such, it will appeal to all lovers of good English ale.

"We couldn't use just any old beer; we had to use the award-winning Broadside from our friendly neighbours at Adnams in Southwold - just a short trip from Kettle's home in Norwich."